Abercrombie's Appeal Fades
2009
April 20
Merritt Johnston

As someone who has dealt with the frustrations of this retailer's salacious advertising strategy for years, I am intrigued to find that it may be the economy more than the demand for modesty that brings them down.

With everyone hard pressed financially, even teens are realizing that paying outrageous clothing prices may need to be a thing of the past.

Q&A: Why do you think A&F has been so successful in the past?
Q&A: Have you noticed your girls making more cost-effective choices for their clothing?
Q&A: What impact do you think the economy will have on teens and their views on materialism?

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